About me

Hello, I'm Charlotte.

I'm a marketing and growth consultant working with businesses worldwide. For more than nine years I've helped businesses look polished, sound clear and grow, from first logo to full lead generation.

My work has taken me from senior marketing at Moovly, a SaaS video creation platform, to building brand systems for listed companies in the capital markets and websites for local businesses. Along the way I've worked across brand strategy, social media, content, websites, campaigns, email and CRM.

That breadth is the point. I see how the pieces connect, so the marketing I create feels like one brand everywhere it appears.

Charlotte Smith smiling, hand resting at her collarbone, in a white linen top with gold jewellery

How I work

Clear strategy first

Before anything is designed, we agree who it's for and what it needs to achieve.

Design with polish

Every piece is considered, consistent and true to your brand, down to the smallest graphic.

Honest, calm delivery

Clear scope, agreed timings and straightforward advice about what's worth your budget.

What I bring

Strategy and hands-on making, in one person. I plan the work and I create it, so nothing gets lost between the idea and the finished piece.

See my work
  • Brand & identityPositioning, logos, palettes, brand books
  • WebsitesWebsite builds, landing pages, updates and SEO foundations
  • Content & socialContent engines, carousels, captions, Canva templates
  • GrowthPaid ads, email, CRM and B2B lead generation
  • ToolsCanva, Photoshop, Illustrator, Make, n8n, Notion

Would you like to work together?

Tell me about your project, a package or the ongoing support you need. I'll reply with clear next steps.

Or email hello@bycharlottesmith.com